3 min read
Sally Baker
3 min read
Sally Baker
My name's Shaun O'Keeffe. I work at Zero Hash in the role of Senior Director of marketing. I lead marketing globally.
As a B2B marketer, I'm constantly evaluating how much engagement we are generating with our content, and what that comprises is compare and contrast it across all different types of content markets that we produce. And video content hands down always produces the best engagement rates.
When we create video-based content from my perspective, it's a lot easier to secure the time that you need from the internal champions in the business. So at Zero Hash, we have a lot of knowledge across our senior leadership team representing different functions from legal and compliance to product, to sales, to revenue. If I can just find 20 minutes of their time to record them, it enables me to do two things. One, I have a video-based asset that I can then use to distribute across our owned, paid, and earned media channels.
But equally, the second part is I can then repurpose that asset. The team is really effective there in terms of helping you take video-based assets and then repurposing those assets into really useful sales tools if you like.
If you're going to write a blog post, you may as well do video first and then subsequently leverage that video to then repurpose it into multiple assets. It produces the best engagement rates across mass media channels like social media. It produces the best engagement rates in terms of when we distribute or send out email campaigns, and ultimately in terms of our website as well. So that's for me, one of the biggest advantages. That's where a team like Wondrous can really help.
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