3 min read | May 16, 2023
In the fast-paced world of fintech, staying ahead of the curve is essential for success. While technological advancements and digital strategies play a significant role, one aspect that continues to drive impact and foster innovation is the power of events. Recently, I had the privilege of attending a thought-provoking fintech marketing conference, where industry professionals shared invaluable insights on the role of events in driving business growth. In this blog post, I'll explore the key takeaways from the conference and shed light on the transformative power of events in the fintech landscape.
According to a survey conducted among attendees, an overwhelming 73% revealed that in-person events are currently driving the most impact for businesses. While hybrid and virtual events have their merits, there's something unique about face-to-face interactions that fosters deeper connections and sparks collaboration. In-person events provide an ideal platform to network, forge partnerships, and create lasting impressions that transcend the digital screen.
While hybrid and virtual events offer convenience and accessibility, networking can be more challenging in these formats. Fintech professionals expressed the need for meaningful connections and relationship-building that often thrive in face-to-face interactions. In-person events allow for spontaneous conversations, chance encounters, and the exchange of ideas that can lead to game-changing collaborations. To unlock the full potential of events, a balanced approach that blends digital convenience with in-person networking should be embraced.
The survey revealed that 67% of respondents consider events important and highly valuable for their businesses. Attending events offers numerous benefits, including the opportunity to gain industry insights, discover emerging trends, and learn from industry experts. Events provide a fertile ground for idea exchange, thought leadership, and thought-provoking sessions that can inspire innovation and shape the future of fintech.
The panel emphasised the need to rethink traditional event formats. Delegates highlighted the importance of shorter, succinct, and light-hearted sessions that break away from overly formal structures. Fintech events should create an atmosphere that encourages interaction, engagement, and active participation. Moreover, there is a growing focus on accessibility, sustainability, and diverse representation among speakers, ensuring that events are inclusive and representative of the vibrant fintech community.
Events hold significant weight in marketing budgets, with 36% of conference attendees revealing that events account for up to 50% of their marketing expenditures. This highlights the crucial role events play in shaping brand presence, driving customer acquisition, and generating leads. By investing in events, fintech companies can effectively showcase their products and services, establish thought leadership, and build credibility within the industry.
As fintech professionals, we cannot underestimate the transformative power of events in driving business growth and innovation. In-person events provide unparalleled opportunities for networking, collaboration, and knowledge-sharing, while hybrid and virtual events offer convenience and accessibility. It is crucial to strike a balance between the two, creating event experiences that are engaging, inclusive, and impactful.
Let's embrace the power of events, keeping sessions dynamic and accessible, while nurturing an environment that fosters collaboration, sustainability, and diversity. Together, we can shape the future of finance, leveraging events as catalysts for growth, innovation, and lasting success.
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