3 min read
Sally Baker
3 min read
Sally Baker
Short-form videos are taking over LinkedIn and other platforms, offering a quick, engaging way to connect with your audience. Whether you're new to video content or looking to refine your approach, these tips will help you create professional-looking videos with just your phone.
In this blog, we've embedded our full video guide alongside bite-sized snippets focusing on specific tips. From choosing the right video orientation to editing like a pro, we've got you covered.
When it comes to short-form video, orientation matters. Portrait videos are ideal for mobile-first platforms like LinkedIn, Instagram, and TikTok, as they take up more of the screen and capture more attention. Landscape, however, still has its place depending on the platform and content type.
Captions aren't just for accessibility—they boost engagement too. Studies show that captions can increase video views by up to 80%. Make sure you leave space in the lower third of your video for captions, especially if you're filming in portrait mode.
You don't need fancy equipment to create high-quality videos. Simple tricks like using the back camera on your phone and wiping the lens before filming can make a huge difference in sharpness and clarity.
Save yourself time in post-production by filming more than you think you'll need. If something doesn't feel quite right, don't worry—just start that section again. Having extra footage gives you flexibility when editing.
Your video background sets the tone for your content. Avoid plain white walls and add small touches like plants, shelves, or pops of your brand's colours to make your videos more visually appealing without being distracting.
Short-form videos should be just that—short. Aim for 40 to 90 seconds to keep your audience's attention and deliver your message effectively. Longer videos risk losing viewers unless they're deeply invested in the topic.
A strong finish leaves a lasting impression. End your videos with a branded outro, logo animation, or call to action to reinforce your brand and keep your content consistent across all your marketing channels.
If you'd like help bringing your own video ideas to life, get in touch with us. Whether you're just starting out or looking to refine your content, our team can help you create professional, engaging videos that stand out.
The combination of message and medium is vital, so we are continually innovating to deploy the slickest processes and the latest technology to drive our services and meet your objectives.
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