The importance of accessibility in fintech content design

Emojis are becoming more popular in B2B copy, particularly on LinkedIn, but overusing emojis can actually harm content accessibility.

This got me thinking about the broader principles of accessibility in fintech content design. Accessibility is not just a nice-to-have; it’s essential for ensuring all users, regardless of ability, can engage with your content. And in fintech, where trust and clarity are critical, designing with accessibility in mind can help build stronger, more inclusive connections with your audience.

To help guide you, here are seven key principles to consider, aligned with the Web Content Accessibility Guidelines (WCAG):

1. Colour contrast

   Ensure there’s strong contrast between text and background colours. This makes content easier to read for those with visual impairments and is a core recommendation of accessibility standards like WCAG. High contrast improves readability and ensures that important content doesn’t get lost.

2. Hierarchy and layout

   Use a clear and logical structure in your content. Headings, subheadings, and well-organised sections help users navigate easily. A well-planned layout not only enhances user experience but also ensures that all information is accessible, especially for those relying on assistive tools like screen readers.

3. Typography

   Stick to simple, legible fonts. Overly decorative or complicated typefaces may look stylish but can hinder readability. WCAG encourages the use of clean fonts that are easy to read across all devices and user needs. This also means using adequate font sizes to ensure your content is accessible to everyone.

4. Text resizing

   Your content should allow for easy text resizing without breaking the layout or causing text to overlap. WCAG outlines the importance of flexibility in content design, allowing users to increase text size to suit their preferences without compromising the readability or functionality of your content.

5. Text spacing

   Proper line height and spacing between paragraphs can make a big difference in readability. Sufficient spacing helps users, especially those with reading impairments or cognitive disabilities, to follow the content more easily. Good text spacing contributes to both readability and overall accessibility.

6. Call-to-action buttons

   Ensure your links and call-to-action buttons are descriptive. Instead of using vague phrases like “click here,” be more specific, such as “read more about our fintech insights.” This approach improves usability for everyone, particularly for screen reader users who rely on context to understand what a link leads to.

7. Style focus

   Avoid excessive use of italics, ALL CAPS, or highly stylised fonts that can make content harder to read. Consistency and clarity in your design and text styles ensure that your content remains accessible and easy to consume, no matter how it's viewed or read.

By incorporating these principles into your content design, you not only meet the standards set out by WCAG but also ensure a more inclusive experience for your audience. In fintech, where communication and clarity are essential, making accessibility a priority demonstrates your commitment to delivering valuable content to all users.

Ready to make your fintech content more accessible? Whether you're just getting started or looking to refine your approach, we’re here to help. Let’s chat about how accessible design can enhance your content and improve your audience’s experience.