3 min read
Sally Baker
3 min read
Sally Baker
My name's Shaun O'Keeffe. I work at Zero Hash in the role of Senior Director of marketing. I lead marketing globally.
As a B2B marketer, I'm constantly evaluating how much engagement we are generating with our content. And what that comprises is, compare and contrast it across all different types of content marketing we produce. And video content, hands down, always produces the best engagement rates.
One of the projects we worked on with Wondrous recently were explainer videos showcasing our API technology and the experience that platforms are able to build using that. Since we've embedded that onto our vertical pages on our website, we've seen an increase in terms of the duration of which people spend looking at the website.
One of the toughest challenges that you have as a B2B marketer is how do you take complex subjects and distill them into something simple? But one of the benefits of working with Wondrous is their ability to take animation on complex subjects and then convey them through illustration and through that animation to make it very easy for the customer that you're targeting to immediately understand, the message makes sense, and it resonates.
The combination of message and medium is vital, so we are continually innovating to deploy the slickest processes and the latest technology to drive our services and meet your objectives.
Be Wondrous.
Individually we are one drop but together we are an ocean.
We will look over your message and get back to you tomorrow.
In the meantime, why not have a browse through our site and take a look at all the lovely things we have created to help people like yourselves blaze a trail to their brighter future.
Your friends at Wondrous