When Sophie Guibaud of Fiat Republic briefed this project into us, she knew exactly what she wanted. Crypto Legends was to be a thrilling podcast series in which Web 3 startup heroes told stories that moved markets, changed the course of history, and provided valuable solutions with their creativity, charisma, and leadership.
Inspired by when the first legends built a republic to give supreme power to the people, Sophie wanted a look that would give the feeling of that first empire in Rome, complete with mythical creatures worshiped by the people. It needed to stand out in a crowded space, while still sitting neatly with the Fiat Republic brand.
The overarching illustration sits at the centre of this branding piece, which was the starting point from which the brand flowed. The overall colour palette created a feeling of warmth, complemented by the glow of the intimate seating area.
Equally integral as the background are the characters for which we aimed to capture a badass yet dignified feeling. Variance in body shapes depicts the differing personalities.
Adam Bialy,
CEO, Fiat Republic
Sophie Guibaud,
CCO, Fiat Republic
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