From banks to fintechs and everything in between, Marqeta’s modern card issuing and payment processing platform gives innovators across the financial sector the control and flexibility to build, test, launch and iterate card programmes on their terms. Its open API technology is renowned throughout the payments world for being the industry standard, empowering financial businesses to deploy virtual and physical cards for diverse use cases including expenses, credit and debit. Among Marqeta’s high profile partners are buy now pay later specialist Klarna, ride hailing giant Uber in the US, UK B2B lender Capital on Tap and payments app Lydia in France.
California-headquartered Marqeta launched in Europe via its London office in 2018. While the company’s single integration card programme technology is fundamentally the same across the various global regions in which it operates, there were a number of service differences that needed to be communicated visually and linguistically to audiences in the UK and on the Continent. This all had to be delivered against a universal set of brand guidelines and key messages. Additionally, Marqeta’s ambitious European growth roadmap demanded creative support capable of flexing and responding in real-time, turning around projects quickly yet without loss of quality.
Working closely with Marqeta’s head of marketing, Wondrous helped formulate a European brand narrative that delivered against the objectives of a range of teams including solutions engineering and customer success. Wondrous also collaborated with Marqeta’s US marketing function to ensure materials were compliant with its overarching brand requirements.
To bring the newly-developed brand narrative to life, Wondrous designed and executed a series of coordinated white papers, brochures, ebooks, infographics, blogs, newsletters, email campaigns and event marketing geared towards building awareness and generating leads.
This activity also included a strong digital element, featuring landing pages and social media posts on topics ranging from Lending 3.0 and virtual cards to partner innovation and digital builder best practice.
Mark Cousins, Head of Marketing, Marqeta
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