Marketing for Charities: Google Ad Grants

At Wondrous, we believe charities should benefit from advertising to audiences which are most likely to get involved, donate and raise awareness.

As Google Certified Specialists, our team will get your charity on its way to driving more valuable traffic from Google’s search network.

Google Ad Grants provide verified charities with $10,000 direct advertising spend on a monthly basis, to help nonprofits share their causes with the world. Google search ads enable charities to use the grant to raise awareness, attract donors and recruit new volunteers. It is a great option for charities that want to expand their fundraising network!

How do Google Ad Grants work?

At Wondrous, we ensure that each of our clients’ advertising campaigns perform exceptionally in their field - this is the same for our charity clients. Google Ad Grants have a very specific set of criteria that must be met continuously in order for the free advertising spend to be added to their accounts each month. Our experience with Google Ad Grants accounts ensures that these metrics and requirements are met on time, in order to get the most out of the budget.

How does it work?

1. Get verifiedThere is some admin work to be completed in order for your charity to be verified with Google Ads’ third-party partners, and we are more than happy to do this on your behalf to save you time, at no additional cost to your account setup. We may require small amounts of information from you about your charity to get this started.
2. Setup your ad grants account
3. Create your campaigns and advertising assets
4. Start spending your free credit
5. Get results

It really is that simple!

You can also discover more about The Benefits of Google Ads, How Google Ads Work, and Google Ads Best Practices by reading our useful guides.