Are Google Ads Worth It?

Whether you’re a small to medium enterprise, or a large corporation – the bottom line is that yes, Google Ads are worth it.

• The results are fast
• You reach and connect with potential customers at the best times
• You have full control over your campaigns and spend
• There’s a higher chance of “winning” traffic against your competitors
• It’s a transparent platform that you have full access to
• Changes and edits are quick and easy to make

Not only can you reach new prospective customers, but you can also easily reconnect with existing and previous customers to help encourage them to return.

Google is the dominant internet search provider in many major online markets and frequently generates more than 80% of desktop search traffic. It is hard to imagine an online world without Google - its online services and core products integrate seamlessly; making Google a one-stop shop for many internet users with high intent. Google Ads simply help you reach those users and give you a higher chance of encouraging them to choose your business or services.

As with any advertising method, there are potential cons - however, these are easy to avoid when you know how to work with Google and its algorithm. Our team of Google Ads specialists are certified by Google, so you can rest assured that you are in good hands. They will happily walk you through the platforms and discuss any queries you may have. We understand that investing in something as abstract as internet marketing can sometimes be nerve wracking. But we’re here to ensure you’re only spending money on traffic that is most likely to contribute towards your sales and revenue. We’re also able to create campaigns that contribute towards not only your marketing objectives, but to your wider overarching business objectives too.

Find out more about our Google Ads Introductory Offer here

You can also discover more about How Google Ads Work, Google Ads Best Practices, and Marketing for Charities by reading our useful guides.

Sources:
https://www.statista.com/statistics/220534/googles-share-of-search-market-in-selected-countries/