Discover.

CPC Training Solutions provide training to keep drivers legal and compliant. Their outdated brand identity, website and marketing materials prevented them from targeting the prestigious clients they coveted, forcing them to stand still.

Define.

A brand refresh was recommended, to be rolled out across all marketing collateral. With the overall objective in mind (to create a professional brand with which to target key accounts), a content overhaul was also advocated which would more clearly describe the benefits of working with them.

Deliver.

Using industry recognised colours and an industrial typeface, a strong brand style has been created. A new website combines a user-friendly digital experience with benefit-led content. In the background, keyword research, application and tight page descriptions maximise search. Business growth is now in an upward trend.