A New York state of mind: Jailbird branding project.


Last month saw the opening of Jailbird, the latest Birmingham restaurant from the Lasan Group. Wondrous was thrilled to be charged with the branding for this stunning seafood and steak eatery.

Located at the end of Colmore Row and overlooking Victoria Square, Jailbird has the classy, vibrant and opulent feel of a New York drinking and dining experience.

The decor screams luxury – with beautiful hanging lights, marble bar tops, and splashes of greenery mimicking the exclusive restaurants of New York’s Upper East Side. It was from this, and the objective to offer its patrons the chance to check into escapism, that the Jailbird brand was born.

A full case study on this thrilling branding project will follow, but for now, find out more about the opening of Jailbird here: Birmingham Mail: see inside stunning new city centre restaurant or try it out for yourself by booking here.

Photography by Terry Livesey.
Tuesday 5th June