Earlier this year Marqeta (in association with Fintech Talents) took an epic innovation journey, taking in the iconic European cities of Paris, Stockholm and Berlin talking about buy now, pay later, embedded finance, open banking, digital payments, super apps plus much more.
Marqtea wanted to make this a trip to remember so the main challenge was how to make sure they reached a big enough targeted audience and connect with them throughout the journey.
Wondrous collaborated with Marqeta to craft distinct assets designed to amplify attendance and engagement at every touchpoint. To start promotion Wondrous created Started off with invitations in the style of passports which were sent of to key contacts linking to a landing page where all details could be found. At each location an exhibition stand was staffed by 'Marqeta's Payment Nerds' who were armed with brochures and freebies. In the evenings the fun continued with exclusive networking events.
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